The system of demand indicators as a factor in the formation of the growth strategy of the enterprise

The aim of the article. purpose article is to develop a scheme for formation company's growth strategy based on analysis system indicators that characterize level market demand product. Taking into account above, following tasks were set and solved: in consumer visualized; goods has been formed; it was determined how, depending state indicators, determine market. Analysis results. shows process begins with person's value system, his motives and, under influence number factors, transforms demand, characterized by both qualitative (demand structure) quantitative level) components. A characterizing given: primary absolute relative potentials, capacity, shares, sales potential, forecast. provides diagram displays non-linear nature relationship between increment share company cost it. This dependence formed basis choosing using Igor Ansoff matrix ratio demand. presents main hypothetical (possible) possible combinations their respective strategies. considerations regarding directions study costs increasing share, which are designed form combination determining goods: potential. Conclusions further research. presented method its evaluation make outline general vision direction growth. goals, resources, changing or improving marketing complex competition existing and/or new market, thoroughly development will be appropriate. research should detailed mechanism strategy, taking as well mathematical decision-making apparatus, component such